Real estate blogging connects you with an untapped market of clients

The Value of Real Estate Blogging

Connects you to a new market of clients
The biggest reason to consider developing your own real estate blog is to connect you to a rapidly growing community of blog readers that might never find you or your services via traditional means. Recent statistics showed that 39% or more of internet users (57 million adults in the US)read blogs. Additionally, the NAR reported in 2005 that 81% of homebuyers are now using the internet as a primary research tool.

Can generate FREE media exposure
Well-developed and frequently updated real estate blogs can attract media attention as media writers often look for experts (especially on controversial topics) to interview.

Generates more traffic for your website and listings
Real estate blogging can also be used to drive more traffic to your traditional website and featured property listings.

Builds trust and adds to your marketing activities
In your marketing materials or during a meeting with a prospective client, let folks know that you have an content rich, frequently updated blog. This will help engender their trust that you are truly an industry expert.

What Makes a Blog Good

Below is a sampling of ideas that could make your real estate blog valuable and interesting to readers:

Market updates on things happening at local and national levels
Exploration of controversial topics, especially in the world of real estate (this strategy can generate lots of media attention)
Topics for which you have a passion for which a wide audience of potential followers would find of interest (health issues, raising a happy family, volunteer and community building resources, local schools and education, money saving resources, investing, collecting cars, family recipes and cooking ideas, and so on)
Mini tutorials on topics related to buying or selling real estate, or any other subject that fits in with the passions and focus of your blog
Comments made by those in your blog community. If your readers like what you have to share, they will want to applaud, comment, or add to your postings. Let them do so as this can drive more incoming and outgoing links to your site - which the search engines LOVE!

How Frequently Should You Be Real Estate Blogging?

Your blog should appear as an updated, public diary of things you see, feel, learn, discover, or hear.

Ideally, you will blog daily for the first couple of weeks. After than you can drop back weekly weekly, or...in really time-constrained times, once weekly.

Three Ways to Automate Your Real Estate Blog

Use RSS feeds from other blogs that automatically provide fresh content on your site daily
Outsource your content development to a real estate virtual assistant or a copywriting shop
Invite guest writers to contribute content to your blog each week

Ready to Get Your Own Real Estate Blog Up and Running? Click here.

Why Search Engines Love Real Estate Blogging

Your content is continuously expanding and freshly updated
The structure of real estate blog is easy for search engines to spider
The incoming and outgoing links left in the comments section by your community of readers reinforces the value of your blog

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