Why You Need Real Estate Websites to Grow Your Business
I am now 100% convinced that real estate websites are a mandatory part of ANY real estate business.
Earlier this year, I had the opportunity to hear Stefan Swanepoel, a well-known real estate futurist, speak to a large audience of real estate agents. What he shared got some folks really excited, and others walked out of that room feeling scared to death.
His topic? Why internet presence is a MUST in today's market!
Stefan said that the level of online expertise possessed by today's agent is FAR BELOW the expectations of customers. Here is one eye-opening fact he shared to illustrate his point:
75% of consumers are searching online - however, agents are only spending 10% of their marketing budget on this medium. Agents need to shift their online marketing focus to - Stealth sites,
- Blogs,
- Niche and target marketing,
- MySpace,
- YouTube,
- Chat rooms, etc.
instead of the electronic brochure many agents are calling their website (or, worse, no internet presence at all!).
To me, this spells out O-P-P-O-R-T-U-N-I-T-Y!
Go straight to my tutorials and
strongly recommended resources now.
Did you know?- 92% of internet buyers found their agent on a real estate website
- 63% of internet buyers found their agent through a search engine
- 0% (yes - ZERO) of internet buyers found their agent through brochures, flyers, yard signs or mailers to their home
- 86% of homebuyers started using a real estate web site in their process BEFORE they started looking for a specific home
- 14% used the internet AFTER they started looking for a specific home, but BEFORE they contacted a real estate agent
- 100% of buyers surveyed used real estate websites to look at homes FIRST, and only selected their agent as a SECOND step
- Internet buyers spent an average of 4.8 weeks doing research BEFORE contacting an agent (which may mean they are better prepared than traditional buyers and half as likely to waste your time)
Source: California Association of Realtors(r) Analysis of the Real Estate Market in California in 2006
Get your lead generation engine
started with your own
real estate website now!
The following tutorials and strongly recommended resources will help you get started:- Websites and templates that you can set up yourself
- Website designers who specialize in real estate and can quickly handle the design and set up for you
- Website content and script so you can avoid creating all the articles and resources from scratch
- Search engine optimization to increase the likelihood that your website or blog pages will be found
- Real estate web marketing and promotion strategies to increase your rankings with the search engines and help more buyers and sellers find your website or blog
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