Your realtor marketing plan outlines the EXACT strategies you will use to get clients.
 Your realtor marketing plan will be the
lifeblood of your business building activities.
NO marketing or marketing plan means NO clients.
And NO clients means you
DON'T have a business.
Rather, you have a money-sucking,
time-eating hobby.
If you are like me, you dread the idea of having to develop a marketing plan for your real estate business. You would much rather go out and just sell houses and get new clients.
Trust me, even if you detest the idea of marketing plans, there are easy tools and steps you can take to quickly develop usable pieces to attract clients.
Here is a Quick Start Guide to your
realtor marketing plan:
Note: Each of these three marketing pieces builds on the other.
1) Target a particular market.
This can be as simple as making an outreach to buyers - which happen to be easier to reach than sellers. Or, it can be as specific as targeting single female condo buyers - which is one of the fastest growing markets in the US right now.
Look for markets with the following minimum characteristics:
- Easy to reach through marketing activities
- Pressing want or need for the service, products or benefits you offer
- Are aware that they have this want or need
- Are willing to take action or spend money to satisfy the need or want
2) Develop your marketing message.
Your message should speak to the heart of the needs and wants of your chosen target market.
The first stage of discovering these needs and wants is to comb through Buyer and Seller data that is often available through your local Realtor(r) association or the National Association of Realtors(r). If you are pursuing a more targeted, niched market, look to local networking groups or publications that serve that specific market.
3) Delivery of message.
This is where the rubber meets the road. This step defines exactly what marketing activities you will undertake to deliver your message to that market.
If your goal is buyers, you may choose to master the art of generating buyer leads from Open Houses.
Or, if you have chosen to pursue the single female condo buyer, writing real estate articles for local publications that serve that market or holding a First Time Homebuyer for Single Women workshop at the local library may be the perfect marketing strategies for you.
Your realtor marketing plan can be as basic as the above three steps, or it can be much more advanced.
Dan Kennedy, marketing plan guru to the world, offers valuable tips and sage advice through his Ultimate Marketing Plan program.
If you find you need help with selecting and defining your market niche, Dr. Lynda Falkenstein - affectionately known as the Niche Doctor - offers products that are still some of the best available on the market. Note: I believe Dr. Lynda is now retired. But, her Nichecraft and other marketing tools and products are still for sale - AND STILL EVERY BIT AS POWERFUL as they were just five years ago!
Robert Middleton, another marketing guru to the world, also has some top notch marketing planning tools and programs that are simple, easy-to-use, and affordable.
Get Advanced Realtor Marketing Plan Tips Here
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